35 Years And Hundreds of Clients Later

I have more than 35 years of copywriting experience and have touched just about every industry, from legal and medical to import-export and roofing to tourism, for both large organizations and small.

I'll help you capture new and creative ideas that are flowing through your organization by developing content that becomes the messaging for new products and new services. Before I talk, I listens. I asks questions, talk to staff, probes for concepts, ideas and features that will create new revenue streams, increase market share and profits. These new directions will not only differentiate you but can also disrupt other markets, while avoiding disruption in yours. Once I understand your wants AND your needs, I may enhance that list and then begin the process of building creative messaging-centric, benefit-oriented headlines and copy - something that will move markets.

Identifying messaging opportunities and adapting a creative plan to work within your organization is key. Every organization has processes for all of its current operations, but few have set up a for process for new ideas. New ideas are never easy to initialize, as these processes must crossover turf and boundaries and will be a bit disruptive to the status quo. But you will find, that in the end, this is a very good thing. Besides, the status quo has not delivered, so maybe it is time for some changes. That's how the process of innovation begins. The end result is the profitable, effective content about your products or services, enveloped in your brand personality and philosophy.

I am extremely well versed in brand development, marketing (internal and exterior), development and creative execution. So I can take the new and innovative solutions beyond just the "idea" through to the execution. I can develop the marketing messages, creative approaches, social media engagements and promotional executions that is be the fundamental basis on which the success of these new products, services and ventures will rest.