STRATEGIC BRANDING - Creative Tampa

Branding & Corporate Identity

A corporate brand is much more than a logo or theme-line used in ads or a mission or motto that the CEO recites from time to time at company meetings. A brand is in fact how a company ‘feels’ (what it says and does consistently) not just what a company “looks like.” It is the essence of a company’s soul; its belief systems, philosophy, commitment to excellence and its love or disdain for customers and suppliers all rolled into one fleeting moment of opportunity when your customer thinks about you.

A branding initiative, done correctly, can have a long-lasting positive influence on a company; as well as its management, employees, customers and suppliers. It takes commitment from the top down and an honest assessment of your company’s strengths and weaknesses – both internal and with customers – to lay the foundation of a strong brand.

I can advise and consult at the top levels to train corporate leaders about the importance of brand leadership logo design and brand design. In addition, I can coordinate, facilitate and/or execute the brand strategy in marketing materials, websites, advertising, as well as internal communication techniques to facilitate brand acceptance and use.